LO3: Legal and Ethical

Ofcom: Protecting the under-eighteens

I will not be able to broadcast anything on my radio advert that could seriously impair the physical mental or moral development of under eighteens, therefore I must make sure that all content being put into the radio advert is not including offensive language to listeners of any age. This is because the show I'm advertising starts at 8 O'clock. Even though the show I am advertising is an evening show for a target audience of 18+, water shed is at 9 O'clock meaning the last two hours of the show can include language and sections of the show suitable for 18+. There will also be a guest/ features on the show to be interviewed so if these sections are after the water shed their language won't have to be monitored.

Ofcom: Harm and offence

My radio advert has a competition and must follow the rules and regulations regarding competition so according to Ofcom, I must make sure that the competitions and voting is conducted fairly and that the viewer is not misled about the competition and voting. Rules have to be said clearly and will repeat throughout the show. This does not apply to my advert only the radio programme.

Ofcom: Religion

Since the Sunday Sessions show is being broadcast on the community radio Sheffield Live this means that a wide range of ethnicity and religions listen to the show, therefore, the advert must respect other religions in order not to offend any of them as again this could alienate an audience. In the advert it won't touch on any subjects or matters with any religions so this should be easy to abide by.

Copyright

Copyright is a very important element of legal and ethical for the show and advert since I am going to be bedding music in my advert. To play music which is copyrighted I will need to have a PRS licence to broadcast music as I will need to pay to have certain artist's music on the radio station. All radio stations will have to pay to play the music that they do, as they are taking other peoples intellectual property and broadcasting it. The people/ artists who's intellectual property it is, need credit and want to get paid because of all the work they've put into making the music. Therefore they want money for their efforts, this PRS license allows this.

LO4: Evaluating feedback

Completed advert after feedback

This is my radio advert adjusted to the feedback I got from my survey. The improvements I acted on will be displayed below:

Due to contingencies I could not get an additional voice actor, however I re-recorded the bits I could improve. I changed the opening question to match the tone of the advert. as well as, re recorded the line ''With your hosts, Isaac and Tom" to remove the voice crack.

This is a screen shot of the adjusted voice lines:

LO4: Recording feedback

The survey I made to gain audience feedback:

Survey results:

LO4: Post production editing

LO4: Evidence of recording/ equipment

 

LO4: Radio advert

First Draft of advert

Here is my radio advert before my feedback.

Finished advert

Here is my completed radio advert after feedback.

LO2: Report into the creation of a sound track

Ben Burtt is a renowned foley artist in the industry. From 1975, he has worked on several big name movies ranging from Star Wars to Wall-E.

To create sounds Burtt uses techniques and instruments. As well as using more traditional methods and instruments such as strings and drums, Burtt also uses a custom machines to make the specific sound desired by the productions, such as rain makers and gravel trays. Ben Burrt is also uses vocals to create sound as well as gathering sounds from the real world for his films.

The sounds which Ben Burtt creates is then recorded using microphones. The location and proximity of the microphone to the sound affects the resulting audio clip. He would also vary which microphones he uses as a more sensitive would be best suited to capturing audio from subtle sound sources also known as gain. Where as a boom mic would be best suited to recording exterior sound or directional audio.

One of the best examples of Ben Burrt's work is when he created sounds for the film Wall-E. The animation required a large and varied range of sound effects and audio to dub over the animation. This would take.a professional sound engineer because these sounds are all original and unique. One such sound effect is a futuristic gun shot, he achieved this by using a spring to recreate the sound which was then edited with adjustments to pitch and speed etc. Changes in pitch and speed are prevalent throughout the work of sound designers with Burrt speaking greatly of how speed of playing an instrument contributes to its effect. 

Sound is key at connecting the film to the target audience. Within the film Wall E the exciting, energetic and loud sounds designed by Ben Burtt appeals to Disney’s younger target audience for the film, with ages ranging from 8 to 13. The sound design also reinforces the genre of the piece. The stylised sounds used throughout the film fit well with the sci-fi genre and are prevalent throughout similar styled movies. 

LO3: Script

Draft 1:

Final Script

LO2: Adding audio

Sound assets:

• https://youtu.be/zGnKNyBc0DQ
• https://youtu.be/j6s7q6KZXos
• https://youtu.be/uWbXQQG9B6c

Here I added diegetic sound to the video, a car slamming sound fx, as well as the traffic car sounds.

Non diegetic sound is the sound track 'California'. This connotes the scene location being in Hollywood/ California and fits into the flowing establishing shots and quick cuts. When the scene cuts to the different shops in a sequence the music matches the cuts.

LO3 - Exploring Ideas

Audio Mood board

Still Tippin Instrumental-
https://youtu.be/E2CqvN4Jmw0

Sample at the start (Popular sound sample in the grime genre)-
https://youtu.be/_zMR4yjHaow

Air Horn-
https://youtu.be/OFr74zI1LBM

DJ Sound effects-
https://youtu.be/1jY7m5_zZKo

DJ pull up sound effect-
https://youtu.be/ozfn0zqTBnc

Mind map

This is a mind map of ideas of audio products I could create. I chose the idea of an advert for my radio show since I'll be able to input bedding music, popular DJ samples and scripted audio. In my audio mood board I have included all sounds that would fit my genre of advert for my radio programme 'Sunday Sessions'

LO1: Analysis Of Sound in different products

Jurassic Park - Flying to the island
In this post I will be talking about Jurassic Park with just voice audio and without Music. And then with all sound.

Watching the scene of Jurassic park when they first come into the park is clearly made magical and exciting by the sound track. Without the Music by John Williams it feels elongated and boring. After watching it without audio it shows the impact of sound engineering within an audio visual product.

In the B-roll shots leading up to the landing music is used to compliment the beautiful land scape making it magical. Without the effect of the composed music the land scape is just drowned out by the helicopters engine.

The use of sound/ music enhances the visuals by creating build up with anticipation. With the scene of them first discovering the dinosaur  the music builds tension with the audience by long drawn out musical notes. Without the music the panning shots tension gets brushed over and is insignificant.

Up - Ellie and Carl's relationship over time.
https://youtu.be/F2bk_9T482g
In this scene the same composed song plays throughout. However the song tells the love story from start to finish as well as the visuals. When the music picks up it has jolly undertones this Is represented in the visuals as key milestones in the relationship like buying a house and getting married. However what makes this scene so powerful is the sad reality of life. The music has dragged out piano notes that create sadness within the viewer. When the music slows the story shows its darker side of child loss and death leaving the viewer feeling melancholy.

The music changes from up beat violin to slow dragged out notes with long piano notes to represent sadness within the story. There are subtle sound effects in this clip however the music really brings them out and exenterates them.

The Archers - Death of Doris Archer
https://youtu.be/NW7Q4yw2sYI
The radio show starts with the classic theme song, this is at the beginning of every episode to represent continuity within the show.

Sound effects are a massive part of the show. The introduction says  George and Charlles are at a farm. This is closely followed by shot gun fire this reinforces the British country side aesthetic. The voice acting is well spoken English and is very understandable from the slow composed script.