LO3: Legal and Ethical

Ofcom: Protecting the under-eighteens

I will not be able to broadcast anything on my radio advert that could seriously impair the physical mental or moral development of under eighteens, therefore I must make sure that all content being put into the radio advert is not including offensive language to listeners of any age. This is because the show I'm advertising starts at 8 O'clock. Even though the show I am advertising is an evening show for a target audience of 18+, water shed is at 9 O'clock meaning the last two hours of the show can include language and sections of the show suitable for 18+. There will also be a guest/ features on the show to be interviewed so if these sections are after the water shed their language won't have to be monitored.

Ofcom: Harm and offence

My radio advert has a competition and must follow the rules and regulations regarding competition so according to Ofcom, I must make sure that the competitions and voting is conducted fairly and that the viewer is not misled about the competition and voting. Rules have to be said clearly and will repeat throughout the show. This does not apply to my advert only the radio programme.

Ofcom: Religion

Since the Sunday Sessions show is being broadcast on the community radio Sheffield Live this means that a wide range of ethnicity and religions listen to the show, therefore, the advert must respect other religions in order not to offend any of them as again this could alienate an audience. In the advert it won't touch on any subjects or matters with any religions so this should be easy to abide by.

Copyright

Copyright is a very important element of legal and ethical for the show and advert since I am going to be bedding music in my advert. To play music which is copyrighted I will need to have a PRS licence to broadcast music as I will need to pay to have certain artist's music on the radio station. All radio stations will have to pay to play the music that they do, as they are taking other peoples intellectual property and broadcasting it. The people/ artists who's intellectual property it is, need credit and want to get paid because of all the work they've put into making the music. Therefore they want money for their efforts, this PRS license allows this.